# Positioning Frameworks

## Message Architecture Analysis
- Level 1: Category
- Level 2: Differentiator
- Level 3: Value Proposition
- Level 4: Proof Points

## Market Trend Identification
For each trend: What is changing? Why now? Who is affected? Timeline? Implication? What are competitors doing?

## Strategic Response Options
- Lead: Invest early
- Fast follow: Wait for signals then move quickly
- Monitor: Track but do not invest yet
- Ignore: Explicitly decide not relevant
