# Competitive Landscape Mapping

## Identifying the Competitive Set
- Direct competitors: Same problem, same users, same way
- Indirect competitors: Same problem, different approach
- Adjacent competitors: Could expand into your space
- Substitute solutions: Entirely different ways to solve the need

## Landscape Map
Position competitors on meaningful dimensions:
- Breadth vs depth
- SMB vs enterprise
- Self-serve vs sales-led
- Simple vs powerful
- Horizontal vs vertical

## Win/Loss Analysis Methodology
- Track win/loss reasons over time
- Segment by deal type
- Identify top 3-5 reasons for wins and losses
- Calculate competitive win rates by competitor
