# PRD Details

## Problem Statement
- Describe the user problem in 2-3 sentences
- Who experiences this problem and how often
- What is the cost of not solving it

## Goals
- 3-5 specific, measurable outcomes
- Distinguish between user goals and business goals
- Goals should be outcomes, not outputs

## Non-Goals
- 3-5 things this feature explicitly will NOT do
- For each non-goal, briefly explain why

## Success Metrics
- Leading Indicators: Adoption rate, activation rate, task completion rate
- Lagging Indicators: Retention impact, revenue impact, NPS change

## Acceptance Criteria
Given/When/Then format or checklist format.

## Scope Management
- Write explicit non-goals
- Require scope additions come with scope removal or timeline extension
- Create a "parking lot" for good ideas out of scope
