---
name: user-research-synthesis
description: "Synthesize qualitative and quantitative user research into structured insights and opportunity areas."
---

## Research Synthesis

### Methodology
1. **Thematic Analysis**: Familiarize → Code → Develop themes → Review → Refine → Report
2. **Affinity Mapping**: Capture → Cluster → Label → Organize → Identify themes
3. **Triangulation**: Methodological, Source, Temporal

### Combining Qual + Quant
- Qualitative first: reveals WHAT and WHY
- Quantitative validation: reveals HOW MUCH and HOW MANY
- Qualitative deep-dive: explains unexpected quantitative findings

See `references/interview-analysis.md` for extracting insights from interviews.
See `references/personas-and-opportunities.md` for persona development and opportunity sizing.
