# Personas and Opportunity Sizing

## Persona Template
```
[Persona Name] -- [One-line description]
Who they are: Role, company type/size
What they are trying to accomplish: Primary goals
How they use the product: Frequency, key workflows
Key pain points: Top 3 frustrations
What they value: What matters most
Representative quotes: 2-3 verbatim quotes
```

## Opportunity Sizing
- Addressable users
- Frequency
- Severity
- Willingness to pay

## Scoring
- Impact
- Evidence strength
- Strategic alignment
- Feasibility
