# Interview Note Analysis

## Extracting Insights
- Observations: behaviors vs attitudes
- Direct quotes: specific and vivid
- Behaviors vs stated preferences
- Signals of intensity: emotional language, frequency, workarounds, impact

## Cross-Interview Analysis
- Patterns across participants
- Frequency of themes
- Segment identification
- Contradictions and surprises

## Survey Data Interpretation
- Response rate and bias
- Distribution shapes (not just averages)
- Segmentation
- Statistical significance
- Benchmark comparison
